Brand

THE BEAUTIFUL STORY

Eric Pfalzgraf created the COIFFIRST brand at the age of 19. It all started by styling on the beaches of Saint Tropez, on the boats and doing the VIP home hairstyle in the sumptuous villas of the French Riviera. Women’s magazines soon appealed to her talent and Eric began a tour of shows all over Europe. For 30 years now, the brand has been developing in France and internationally. Discover the story!

The birth of Coiffirst Paris

Two years later, in 1989, Eric Pfalzgraf created his first salon and opened a new one every year since; now totaling 11 salons in Paris, including the largest of them, on more than 1000 square meters, located in the former private baths of a mansion in Saint-Germain-des-Prés won the prize for the most beautiful salon in the world. The most luxurious is attributed to that of the Rue du Faubourg Saint-Honoré, just in front of the Elysée Palace, where the world of song and cinema has its habits.

Within a few years, recognition was unanimous among both his peers and the clientele. Eric Pfalzgraf multiplies the Parisian successes. The COIFFIRST Paris brand deploys right bank as left bank, a collection of the most beautiful hairdressing addresses: rue Montorgueil in the heart of the fashion district, rue de Buci in Odeon, rue Marbeuf at the crossroads of the Champs-Elysées, rue Debelleyme in the district of Marais in Paris, the dome of the Grand Stores of the Haussmann Spring…

COIFFIRST shows are known for being among the most beautiful salons in the world.

Natural glamour

Very quickly, COIFFIRST salons became a reference for women looking for salons like no other, where one is received as at home. They seduce for their energy and their unique atmosphere, a mixture of antique furniture and raw spaces. Eric Pfalzgraf carefully chooses his addresses, creates the décor himself and ensures that each achievement has a soul. He defines both the style of his salons but also that of the WOMAN COIFFIRST that he models each year, creating his own hairdressing collections.

Since 1989, salons specializing in long and mid-length hair have attracted women who are attentive to the radiance, health and respect of their hair. The spirit of the COIFFIRST woman is an alchemy of elegance, fashion and luxury in a “natural glamour” style, inspired by fashion designers and great couturiers. Around the world, the COIFFIRST artistic team organizes shows that broadcast the COIFFIRST style, acclaimed regardless of country or culture.

COIFFIRST around the world

Today, COIFFIRST is more than 40 salons in the world!
In France, from Paris to Versailles in the Paris region, as well as in the provinces starting with Strasbourg with 4 must-see addresses (including one in a car park, rue du Fossé des Tanneurs), then in Aix-en-Provence and Ajaccio.
At the same time, COIFFIRST moved to Kourou in French Guiana and opened two salons for Ariane Espace’s clientele.
Internationally after more than 10 years in South America, COIFFIRST has grown strongly in Japan, Korea and soon China. Check out these exceptional addresses!

Teams of specialists

The COIFFIRST group trains all its employees in the “First Attitude” and picketing techniques, home-made olive oil colouring and the famous scan-verniscalled “vernissage”.

“Every day several thousand customers get their hair done in our salons, which show more than 15 growth each year,”says Eric Pfalzgraf.